Privacy Policy
Last updated: June 1, 2026
GearPuff.com ("we," "our," or "us") operates the GearPuff.com website. This page explains how we collect, use, and protect your personal information when you visit our site.
We believe in transparency. That means telling you exactly what data we collect, why we collect it, and what you can do about it. If you have questions after reading this, email us at info@gearpuff.com.
What information we collect
Information you give us
When you contact us through our contact form or email us directly, we collect your name, email address, and whatever information you include in your message. We use this only to respond to you. We do not add you to any marketing lists unless you explicitly opt in.
Information collected automatically
When you visit GearPuff.com, certain information is collected automatically by our analytics tools and infrastructure:
- Your IP address (anonymized where possible)
- Browser type and version
- Pages you visit and how long you spend on them
- Referring website or search term
- Device type and operating system
We use Google Analytics and Vercel Analytics to understand how people use the site. This data is aggregated and does not identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Cookies and tracking
GearPuff.com uses cookies and similar tracking technologies for analytics and affiliate linking. Here is what we use:
- Essential cookies: Required for the site to function. These do not track you.
- Analytics cookies: Help us understand which pages are most popular and how people navigate the site.
- Affiliate cookies: When you click an affiliate link, a temporary cookie tracks the referral so the retailer knows you came from GearPuff. These expire after 24 to 30 days depending on the retailer.
You can control cookies through your browser settings. Blocking cookies may affect how the site functions.
How we use your information
We use the information we collect for these purposes:
- To respond to your questions and messages
- To improve the site based on how people use it
- To track affiliate referrals for commission attribution
- To comply with legal obligations
We do not sell your personal information to anyone. We do not share it with third parties for their marketing purposes. We do not use your data for targeted advertising.
Affiliate links and commissions
GearPuff.com participates in affiliate programs, including the Amazon Services LLC Associates Program. When you click an affiliate link on our site and make a purchase, the retailer places a cookie on your browser so they know to credit us with the referral. We may earn a small commission at no extra cost to you.
These programs may collect information about your visit to their sites. Their privacy policies govern how they use that data. We recommend reviewing Amazon's privacy policy and the policies of any retailer you purchase from through our links.
Third-party services
GearPuff.com uses these third-party services:
- Vercel:Hosting and infrastructure. Vercel's privacy policy applies to data processed through their platform.
- Google Analytics:Anonymous usage analytics. Google's privacy policy applies.
- Amazon Associates:Affiliate program. Amazon's privacy policy applies when you click through to their site.
Data retention
We retain contact form submissions and email correspondence for 12 months. Analytics data is retained for 26 months. If you would like us to delete your data sooner, email us and we will do so within 30 days.
Your rights
Depending on where you live, you may have these rights:
- Right to know: You can ask what personal data we hold about you.
- Right to delete: You can ask us to delete your personal data.
- Right to correct: You can ask us to fix inaccurate data.
- Right to opt out: You can opt out of any non-essential data collection.
To exercise any of these rights, email us at info@gearpuff.com. We will respond within 30 days.
Children's privacy
GearPuff.com is not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, email us and we will delete it.
Data security
We use HTTPS encryption for all data transmitted between your browser and our servers. Our site is hosted on Vercel's infrastructure, which maintains industry-standard physical and network security. That said, no online service is 100% secure. We cannot guarantee absolute security.
International visitors
GearPuff.com is hosted in the United States. If you visit from outside the US, your data may be transferred to and stored in the US. By using the site, you consent to this transfer. We comply with applicable data protection laws including GDPR for European visitors and CCPA for California residents.
Changes to this policy
We may update this privacy policy from time to time. Changes take effect immediately upon posting. We will note the "Last updated" date at the top of this page. If we make material changes, we will notify you through the site.
Contact
If you have questions about this privacy policy or how we handle your data, email us at info@gearpuff.com.
